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Decanter Best

Waitrose 10 Fine Wines at £10 Easter promotion: tasted and rated

Miss it now and you won't get another chance till Christmas: Waitrose's £10 promotion is back, and the Decanter tasting team brings you its verdict.

With the Easter holidays just around the corner, thoughts will be turning to entertaining, and planning the food and wine for the long weekend break. There are always supermarket wine offers to be had, but Waitrose’s 10 Fine Wines at £10 is a particularly strong promotion, with 10 fine wines across different styles marked down to just a tenner each. This represents a significant discount on the retail price for most of the wines featured – all of these wines will set you back at least £14.99 when not discounted, and the most expensive included in the offer (the Escarpment Pinot Noir) has a price-tag of £17.99, so a great saving if you’re a fan of that style.

Waitrose famously runs this promotion in the run-up to Christmas, but last year started giving shoppers a second opportunity to take advantage, offering the deal before Easter too. Jamie Matthewson, beer, wine & spirits trading manager at Waitrose, said: ‘Easter is our second biggest trading highlight of the year after Christmas, and our customers love to come together with friends and family to enjoy great food with the perfect drink pairing. We’ve tried to make that choice as easy as possible with our £10 fine wine offer running over the Easter period. They’ll be able to pick up top quality wines at a great price that will complement their Easter dishes perfectly.’

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The line-up this Easter covers many of the same bases as the last Christmas offer, with a fizz, a Piedmont white, a New Zealand Sauvignon Blanc, a Beaujolais, a Rhône red, a Rioja and a Malbec all featuring in both promotions. Unsurprising really as they’re all popular styles. The overall verdict among the Decanter tasting team was that there have been more exciting line-ups in previous incarnations of this offer – but without a doubt these wines are great value at this price.

There are many strong names in the line-up, including respected South African producer of traditional-method sparkling wines Graham Beck, here with a non-vintage rosé. Saint Clair, which has won many awards including at our very own Decanter World Wine Awards, fields the Marlborough Sauvignon Blanc this time round, while French family-owned Domaine Bousquet is behind the well-crafted Argentinian Malbec – the perfect match for your Easter lamb. Prefer something Old World instead? You can choose from a Crozes-Hermitage made by northern Rhône cooperative Cave de Tain, a 2017 Rioja Reserva from Bodegas Beronia, or – for a less full-bodied option – a Fleurie from Beaujolais estate Henry Fessy. Or if you’re a Zinfandel fan, why not try the Puglian Primitivo? The two grapes are related, and you’ll find the same deep colour and intense, sweet black fruit here that the Californian Zin style often displays. Meanwhile, the Gavi di Gavi from Piedmont would be a good match for fish or seafood dishes, while The Beach by Whispering Angel will keep the Provence rosé fans happy.

This year’s promotion runs for a fortnight, from 29 March to 11 April, in most stores and online – at Waitrose.com and Waitrose Cellar. Stocks are limited, however, and some of these may sell out fast.

Waitrose’s 10 Fine Wines at £10

All wines tasted 22 March 2023. Prices do not reflect this or other offers.
Some wines might only be available in selected stores.
Wines grouped by style and ordered by score, in descending order. 

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